Rumors are flying that Google is about to take on Facebook with a new product named “Google Me”. I’m just arrogant enough to offer them some advice on how they can use the tools at their disposal to beat Facebook at their own game. Facebook has a polished and attractive user interface (UI). Their vulnerability lies in that they are a closed ecosystem and their business model relies on exploiting your information for their advertisers. The closed ecosystem means it only reveals media posted on their site by their users. Their business model means your privacy is their poverty.
Google Me can build on some pretty nice services Google already provides. Google is first in web search. Google Profile allows us to link to the applications we already use (even if they are not Google’s so it is an open ecosystem). Google Reader is the most popular aggregator of RSS feeds. Here is how I would take the Reader back end and tie it in to Profile, Search, and my Google Contacts to make Google Me Googlicious.
There is only one reason I go to Facebook. I have to if I want to see what media my friends regularly share there. But if they want to share a YouTube video or Picasa Album they have to re-post that content or link to it on Facebook.
What if I could have all of their content fed to me? The content could be available in Facebook-like categories: All (News Feed); Mini-posts (Tweets, Facebook posts, etc.); Posts (Blogs, Buzz, etc.); Albums – with filters for Images, Videos, All (Picasa, Flickr, Facebook, etc.), Music (last.fm, Pandora, etc.), Podcasts|Vodcasts, Movies (IMDB, Rotten Tomatoes), and Location (Latitude, Gowalla, FourSquare, Yelp).